Through a decrease in marketshare due to usability challenges seen through VOC data, and validated through qualitative research, a digital innovation initiative was launched to craft the next generation of this digital experience.
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What We Did_
We led reinvention of global mining software solution, which mobilized the workforce through enabling control of autonomous and manned fleets via mobile devices, and began to leverage predictive analytics to build new features. Through partnering with Agile coaches and teams, UX process and strategies were revised and implemented across cross-functional teams.
This led to the need for structuring and centralizing of a human-centered culture across global teams—a fitting example of people and process leadership in one initiative.
Tags: User Research, Rapid Prototyping, Big Data, Small Data, Information Architecture, Interaction Design, Visual Design, Innovation
Created At: Runkel & Jenny
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Beta Launch 2017