Anticipatory Design:
Human-Centered, Driven By Data Science

We work with startups and enterprise to put the pieces of interactive initiatives together. Sometimes that’s teams that need to work better together. Sometimes that’s creating the products that help people work with and alongside technologies. Sometimes, it’s all of that at once—start to finish, idea to collaboration to execution. 

Various aspects of data science influences each service that we provide. This broadens and deepens our understanding of the truth at hand, collectively uncovering impactful solutions that balance the line between behavior and the bottom-line.

Our services converge at various steps in our process to evolve data into knowledge into action.

Research

A holistic understanding of the user’s world drives our strategy, design and technology decisions — not just during development, but also throughout launch, tracking, measurement and optimization. We are committed to learning what people actually do, think and need by observing how they interact with digital. These insights help us to create real products and services for our clients that make people’s lives better.

Ethnographic Research
Qualitative Research
Quantitative Research

Usability Testing
Market Segmentation
User Personas and Scenarios

 

UX strategy
& design

We apply digital product methodologies, including rapid prototyping, ongoing usability testing and iterative development to bridge the gap between the digital experiences of users and their physical ones. Ours is not just a design capability; insights about content, analytics, brand, business and technology inform every step of our iterative process, which we undertake in close collaboration with our clients. The result is an innovative user experience that offers consumers something relevant, useful and on-brand.

Journey Mapping
User Story Documentation
Content Strategy
Prototyping
UX Pattern Libraries

Wireframing
Style Guides
Information Architecture
A/B & Multivariate Testing

 

Data science

Businesses require data to drive business but often do not have the expertise to utilize and understand their data. Runkel & Jenny partner with our clients to define data strategies and implement maintainable data solutions that matter.

Our extensive experience within advanced analytics, decision support sciences, and experience holding executive positions within digital marketing roles that drive lean continuous improvement across multiple industries, enable us to lead our clients through various aspects of their journey. We do this through utilizing a diverse application of predictive analytics tools to transform data assets into insights and practical business application in the areas of operations, marketing, digital, CRM, IT, and product development.

Data Warehousing
Data Governance
Predictive Analytics
A/B & Multivariate Testing

Machine Learning
Text-To-Analytics
Prescriptive Analytics
Journey Mapping